When Cognizant first announced its SMAC division, they didn’t expect to generate huge revenues. However, in 2013 alone, the SMAC division is expected to generate $500 million in revenue. The company is now looking to continue expanding the division in order to increase its revenue potential. Here are the four pillars of the SMAC technology stack and their impact on the business model.
Social, mobile, analytics and cloud (SMAC) technology stack
The SMAC technology stack at cognizant is an ecosystem of four technologies: mobile, social, analytics, and cloud. This stack enables organizations to leverage the massive amount of unstructured and structured data generated by customers and employees. These technologies help organizations improve business operations and reach their customers more efficiently.
The SMAC technology stack is composed of proprietary and open source products. CIOs may choose to use proprietary or open source products, though they are most likely building a hybrid stack. These technologies include NoSQL databases, machine learning for analytics, and cloud services to manage integration between applications and services. Social media and other connected devices can also be integrated through web APIs. To leverage these technologies, CIOs need to develop clear policies and management tools.
SMAC is a valuable platform for IT operations. It enables organizations to prioritize, monitor, and analyze their digital business. By combining these resources, SMAC can help companies become more efficient, responsive, and agile. As a result, businesses can leverage the power of these technologies to grow and innovate.
While cloud computing and analytics have exploded in popularity, many companies are still not fully embracing the technology. The SMAC technology stack has been a focus for Cognizant executives for the past four to five years. According to Malcolm Frank, executive VP of strategy and marketing at Cognizant, the company is adapting to meet the needs of its clients. This shift will be reflected in the company’s fiscal first quarter earnings report this Friday.
SMAC technologies are becoming increasingly important for businesses, enabling them to capture a competitive edge, gain market leadership, and create profitable growth. These technologies are already disrupting business models and processes. Businesses cannot afford to be slow to adopt these technologies. If they don’t, they risk becoming irrelevant and going out of business.
SMAC technology is being deployed across key business processes, including retail. It enables companies to integrate virtual and physical shopping experiences. Using mobile devices and advanced analytics, customers can find products and compare prices in store. They can also redeem targeted offers through the Cloud while they are in the store.
Four pillars
The SMAC stack has several components, each of which can help companies improve their business. They can be standalone solutions or integrated into a company’s current stack, allowing it to leverage its full customer base. Gartner calls SMAC “the Nexus of Forces,” while Forrester refers to it as “the Mobile Mindshift.” Each of these pillars has a distinct purpose, but they all work together to increase a company’s capabilities and accelerate its business transformation.
Using SMAC technologies together can help companies improve profitability and customer service. Lean practices have been transforming enterprise processes for the last two decades, while digital technologies are enabling companies to take advantage of them. Lean practices and SMAC technologies work together to identify waste and eliminate it through an analytical approach and field site conversion.
Impact on business model
The CEO of Cognizant said the company had benefited from the financial crisis, which forced many firms to cut back on staff and turn to outsourcing partners. In addition, the company has also benefited from new technologies being adopted by major firms. This is what Cognizant calls its SMAC strategy, and the company is on track to earn at least $500 million from this division in 2013.
The SMAC approach offers a new way of connecting with customers and measuring their engagement. It also provides a way to accelerate the adoption of new innovations. With this, Indian banks are among the first in the world to implement this combination. In addition, the RBI is also implementing its three-year vision document.
Using SMAC techniques, companies can gain competitive advantage, market leadership, and profitable growth. The SMAC approach also enables companies to make sense of the massive data generated by their business. As business becomes increasingly technology-intensive, leveraging SMAC technologies is necessary to develop differentiated sources of value.
The SMAC approach combines social media with mobile devices, analytics, and cloud computing to offer a new and unique customer experience. In addition to retail and consumer marketing, SMAC also supports banking and healthcare. These technologies are helping companies to innovate in areas that were previously unimaginable.
The SMAC approach also provides a rich environment for project managers to facilitate innovation. Through collaboration tools, mobile devices, and analytics, the SMAC platform allows PMs to engage with stakeholders using a centralized knowledge management system. This also allows project stakeholders to access project performance insights.
Key players
There are several key players in the SMAC sector, and one of them is Cognizant. Cognizant provides business and technology solutions to a variety of clients. It focuses on three main verticals: Financial Services, Manufacturing/Retail/Logistics, and Healthcare. The Financial Services group focuses on banks, capital markets, and insurance companies, while the Manufacturing/Retail/Logistics group includes manufacturers and retailers. In addition, Cognizant has clients in the media, telecom, and high tech industries.
Cognizant is one of the leading companies in the SMAC market, generating more than $500 million in annual revenue. The company has employed more than 150,000 people in India, making it one of the largest employers in the country. It also uses SMAC to capitalize on the services opportunity. It is credited with coining the term. Besides SMAC, the firm offers consulting and application development services.
